Nancy Nielsen, Divine Dental’s Marketing Guru, wanted to rebrand Dr. Valdez’ dental practice by photographing the skilled and professional employees at two locations in Santa Fe and Las Vegas, NM., and the state of the art dental equipment and the interactions between patients and the staff. Nancy hired me to take individual portraits of the office and dental hygiene staff in the studio as well as group shots for use on social media and in advertising. We shot in the Santa Fe office, illustrating the latest in dental equipment and of Dr. V. greeting and working with patients. Then we spent 1/2 day at Dr. V.’s home photographing him as an active family man with his 3 children – horse back riding, bicycle riding, reading bedtime stories, cooking and playing games around the fireplace. Result…photos that not only tell the story of his state-of-the-art dental practice, but also of the man as a loving father and professional dentist with dynamite, experienced support staff. That year Divine Dental became #1 in Santa Fe in the local magazine annual poll.